Yayınlar & Eserler

Yayın Ağı
SCI, SSCI ve AHCI İndekslerine Giren Dergilerde Yayınlanan Makaleler

Gigification, job engagement and satisfaction: the moderating role of AI enabled system automation in operations management

Braganza A., Chen W., Canhoto A., Sap S.
PRODUCTION PLANNING & CONTROL , cilt.33, sa.16, ss.1534-1547, 2022 (SCI-Expanded) Sürdürülebilir Kalkınma identifier identifier

Productive employment and decent work: The impact of AI adoption on psychological contracts, job engagement and employee trust

Braganza A., Chen W., Canhoto A., Sap S.
JOURNAL OF BUSINESS RESEARCH , cilt.131, ss.485-494, 2021 (SSCI) Sürdürülebilir Kalkınma identifier identifier identifier

Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image

Gökerik M., Gürbüz A., Erkan İ., Mogaji E., Sap S.
Asia Pacific Journal of Marketing and Logistics , cilt.30, ss.1222-1238, 2018 (SCI-Expanded) Creative Commons License Sürdürülebilir Kalkınma identifier identifier
Diğer Dergilerde Yayınlanan Makaleler

The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value

Bozkurt S., Gligor D., Ozer S., Sarp S., Srivastava R.
Journal of Marketing Analytics , cilt.12, ss.523-536, 2024 (ESCI) Sürdürülebilir Kalkınma identifier

ARTIFICIAL INTELLIGENCE IN ADVERTISEMENTS: A CONCEPTUAL FRAMEWORK BASED ON THE TECHNOLOGY ACCEPTANCE MODEL

Sarp S.
Economics Business and Organization Research , cilt.5, sa.2, ss.161-174, 2023 (Hakemli Dergi) Sürdürülebilir Kalkınma

KOBİ'lerde Kurumsal Markalama: Kavramlar ve Engeller

Sarp S., Uygur S.
Sosyal Mucit Academic Review , cilt.4, sa.3, ss.320-342, 2023 (Hakemli Dergi) Creative Commons License Sürdürülebilir Kalkınma identifier

How And When Customer Engagement Underlies The Link Between Family Ownership And Firm Performance: A Conceptual Framework

Bozkurt S., Sarp S., Gligor D.
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi , cilt.31, sa.2, ss.477-487, 2022 (Hakemli Dergi) Sürdürülebilir Kalkınma

The Role of Organisational Culture Traits on Corporate Image in Service Industry

Sarp S.
Sosyal Mucit Academic Review , cilt.2, sa.2, ss.139-152, 2021 (Hakemli Dergi) Sürdürülebilir Kalkınma

The effect of the COVID-19 on sharing economy: survival analysis of Airbnb listings

Türk U., Sap S.
Business and Management Studies: An International Journal , cilt.9, sa.1, ss.215-226, 2021 (Hakemli Dergi) Sürdürülebilir Kalkınma

Mobile word of mouth (MWOM) in messaging applications: An integrative framework of the impact of MWOM communication

Erkan İ., Elwalda A., Rahman M., Sap S., Doğan S.
International Journal of Applied Business and Management Studies , cilt.2, sa.2, ss.55-67, 2017 (Hakemli Dergi) Sürdürülebilir Kalkınma
Hakemli Kongre / Sempozyum Bildiri Kitaplarında Yer Alan Yayınlar

Enhancing University Brand Image through Distance Learning: Propositions on Student Learning Experience

Sarp S.
3rd CURRENT ISSUES IN BUSINESS AND ECONOMIC STUDIES, CIBES Conference, İstanbul, Türkiye, 16 - 18 Mart 2023, ss.1

Exploring Paths Between AI-Adoption Level of Service Firms and Customer Satisfaction: The Mediating Effect of Corporate Brand Image

Sarp S.
International Congress on Digital Business, Management & Economics ​, Mersin, Türkiye, 9 - 11 Eylül 2022, ss.216-217 Sürdürülebilir Kalkınma

Sorumlu Üretim Mesajı İçeren Bir Ürün/Hizmet Reklamının Kurumsal İmaj Ve Tüketici Satın Alma Niyeti Üzerindeki Etkileri

Sarp S.
International Congress of Management Economy and Policy, İstanbul, Türkiye, 8 - 09 Ekim 2022, ss.12-13

Communicating Brand Personality on Social Media during the Covid-19 Pandemic

Sap S., Ünlüsoy Ö. F.
Law, Business and Innovation Studies (LBIS) Conference, London, Birleşik Krallık, 9 - 11 Eylül 2021, ss.1 Sürdürülebilir Kalkınma

Understanding Corporate Branding in SME context: An Exploratory Study

Sap S., Uygur S.
British Academy of Management Conference- BAM2019, Birmingham, Birleşik Krallık, 3 - 05 Eylül 2019, ss.1-18

UNDERSTANDING THE INFLUENCE OF ENTREPRENEUR PERSONALITY ON PRODUCT BRANDING, CORPORATE IMAGE AND SME PERFORMANCE

Sap S.
Brunel Business School Doctoral Conference 2018, London, Birleşik Krallık, 16 - 17 Mayıs 2018, ss.1-10

Developing Corporate Brand in Small and Medium Sized Enterprise (SMEs CEO BRANDING)

Sap S.
Brunel University London Research Student Conference, London, Birleşik Krallık, 4 - 05 Temmuz 2017

Developing Corporate Brand in Small and Medium Sized Enterprise (SMEs)

Sap S.
Brunel Business School Doctoral Conference 2017, London, Birleşik Krallık, 4 - 05 Mayıs 2017, ss.1-10

Developing Corporate Brand Equity Framework for SMEs

Sap S., Alwi S.
21st International Conference on Corporate and Marketing Communication: Integrated Communications and Branding Past, Present, Future, London, Birleşik Krallık, 7 - 08 Nisan 2016, ss.1-10

CORPORATE BRANDING IN SME CONTEXT: RELATIONSHIP BETWEEN CORPORATE BRANDING AND CORPORATE BRAND EQUITY OF SMEs

Sap S.
Brunel Business School Doctoral Symposium, London, Birleşik Krallık, 1 - 02 Mart 2016, ss.1-9 Sürdürülebilir Kalkınma

Green Innovations in small and medium sized enterprises: Çorum Case

Kılıç S., Sap S.
International Conference On Entrepreneurship, Family Business and Innovation, Ankara, Türkiye, 21 - 23 Ekim 2010, ss.1-3

İletişim ve Bilişim Teknolojisinde Genç Tüketicilerin Yeni Ürünleri Benimsemelerini Etkileyen Faktörlere Dair Bir Çalışma

Sap S.
Yönetim ve Ekonomi Bilimleri Konferansı (YEBKO), İzmir, Türkiye, 24 - 25 Eylül 2009, ss.1
Kitap & Kitap Bölümleri

Women Entrepreneurship in the Digital Age: Challenges and Opportunities

Sap S., Aydın E.
Digitalization in Organizations, Mehmed Zahid Çögenli, Editör, Cambridge Scholars Publishing, Newcastle Upon Tyne, ss.61-74, 2021 Sürdürülebilir Kalkınma

Corporate Brand and Corporate Heritage Brand in Family Business Context

Özdemir B. M., Sap S.
FAMILY BUSINESSES: Business Models and Strategies, YILMAZ,Osman; KARSU,Süreyya, Editör, Gazi Kitabevi, Ankara, ss.271-292, 2021 Sürdürülebilir Kalkınma

A REVIEW OF ARTIFICIAL INTELLIGENCE STUDIES IN MARKETING

Sap S., Özdemir B. M.
MULTIDISCIPLINARY PERSPECTIVES OF AI: PAST, PRESENT, FUTURE, Suklun,Harika, Editör, ON İKİ LEVHA YAYINCILIK A.Ş., İstanbul, ss.45-76, 2021 Sürdürülebilir Kalkınma

How Innovation Affects SMEs' Marketing Strategies?

Sap S., Erkan İ.
Innovation: Principles and Practices, Osman YILMAZ,Pınar ÇÖMEZ, Editör, Gazi Kitabevi, Ankara, ss.219-233, 2020 Sürdürülebilir Kalkınma
Metrikler

Yayın

27

Atıf (WoS)

64

H-İndeks (WoS)

3

Atıf (Scopus)

243

H-İndeks (Scopus)

3

Atıf (Scholar)

550

H-İndeks (Scholar)

5

Proje

1

Açık Erişim

2
BM Sürdürülebilir Kalkınma Amaçları