UNDERSTANDING THE INFLUENCE OF ENTREPRENEUR PERSONALITY ON PRODUCT BRANDING, CORPORATE IMAGE AND SME PERFORMANCE


Sap S.

Brunel Business School Doctoral Conference 2018, London, England, 16 - 17 May 2018, pp.1-10

  • Publication Type: Conference Paper / Summary Text
  • City: London
  • Country: England
  • Page Numbers: pp.1-10