UNDERSTANDING THE INFLUENCE OF ENTREPRENEUR PERSONALITY ON PRODUCT BRANDING, CORPORATE IMAGE AND SME PERFORMANCE | AVESİS

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UNDERSTANDING THE INFLUENCE OF ENTREPRENEUR PERSONALITY ON PRODUCT BRANDING, CORPORATE IMAGE AND SME PERFORMANCE

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Brunel Business School Doctoral Conference 2018, London, United Kingdom, 16 - 17 May 2018, pp.1-10

Publication Type: Conference Paper / Summary Text
City: London
Country: United Kingdom
Page Numbers: pp.1-10
Abdullah Gül University Affiliated: No