ARTIFICIAL INTELLIGENCE IN ADVERTISEMENTS: A CONCEPTUAL FRAMEWORK BASED ON THE TECHNOLOGY ACCEPTANCE MODEL

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Sarp S.

Economics Business and Organization Research, vol.5, no.2, pp.161-174, 2023 (Peer-Reviewed Journal)

• Publication Type: Article / Article
• Volume: 5 Issue: 2
• Publication Date: 2023
• Journal Name: Economics Business and Organization Research
• Journal Indexes: Asos İndeks
• Page Numbers: pp.161-174
• Abdullah Gül University Affiliated: Yes