WoS Research Areas:
BUSINESS
Avesis Research Areas:
Marketing
Names in Publications:
Sap Serap
Metrics
UN Sustainable Development Goals
Biography
Serap Sarp is currently an Assistant Professor in Marketing and holding the position of Head of the Business Administration Department at the Faculty of Managerial Science, Abdullah Gul University. In her role, she actively teaches undergraduate and postgraduate courses. Her primary research interests lie in the fields of artificial intelligence, digitalization, corporate branding, consumer behavior, and small and medium-sized enterprises. Her work has been published in prestigious journals such as the Journal of Business Research, Production Planning & Control, and the Asia Pacific Journal of Marketing and Logistics.
Contact
- Other Email
- serap.sarp@agu.edu.tr
- Web Page
- https://avesis.agu.edu.tr/serap.sap
- Office Phone
- +90 352 224 8800 Extension: 7200
- Office
- Çelik Bina B203 - Office Hours: Mon&Wed&Thu 11:00-12:00
- Address
- Barbaros Mahallesi, Erkilet Blv. Sümer Kampüsü, Çelik Bina B203, 38080 Kocasinan/Kayseri