Asst. Prof. SERAP SARP

Biography

Serap Sarp is currently an Assistant Professor in Marketing and holding the position of Head of the Business Administration Department at the Faculty of Managerial Science, Abdullah Gul University. In her role, she actively teaches undergraduate and postgraduate courses. Her primary research interests lie in the fields of artificial intelligence, digitalization, corporate branding, consumer behavior, and small and medium-sized enterprises. Her work has been   published in prestigious journals such as the Journal of Business Research, Production Planning & Control, and the Asia Pacific Journal of Marketing and Logistics.