Developing Corporate Brand Equity Framework for SMEs


Sap S. , Alwi S.

21st International Conference on Corporate and Marketing Communication: Integrated Communications and Branding Past, Present, Future, London, England, 7 - 08 April 2016, pp.1-10

  • Publication Type: Conference Paper / Summary Text
  • City: London
  • Country: England
  • Page Numbers: pp.1-10