Developing Corporate Brand Equity Framework for SMEs

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Developing Corporate Brand Equity Framework for SMEs

21st International Conference on Corporate and Marketing Communication: Integrated Communications and Branding Past, Present, Future, London, United Kingdom, 7 - 08 April 2016, pp.1-10

Publication Type: Conference Paper / Summary Text
City: London
Country: United Kingdom
Page Numbers: pp.1-10
Abdullah Gül University Affiliated: No