Publications & Works

Publication Network
Journal articles indexed in SCI, SSCI, and AHCI 3

1. Gigification, job engagement and satisfaction: the moderating role of AI enabled system automation in operations management

Braganza A., Chen W., Canhoto A., Sap S.
PRODUCTION PLANNING & CONTROL , vol.33, no.16, pp.1534-1547, 2022 (SCI-Expanded) Sustainable Development identifier identifier

2. Productive employment and decent work: The impact of AI adoption on psychological contracts, job engagement and employee trust

Braganza A., Chen W., Canhoto A., Sap S.
JOURNAL OF BUSINESS RESEARCH , vol.131, pp.485-494, 2021 (SSCI) Sustainable Development identifier identifier identifier

3. Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image

Gökerik M., Gürbüz A., Erkan İ., Mogaji E., Sap S.
Asia Pacific Journal of Marketing and Logistics , vol.30, pp.1222-1238, 2018 (SCI-Expanded) Creative Commons License Sustainable Development identifier identifier
Articles Published in Other Journals 7

1. The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value

Bozkurt S., Gligor D., Ozer S., Sarp S., Srivastava R.
Journal of Marketing Analytics , vol.12, pp.523-536, 2024 (ESCI) Sustainable Development identifier

2. ARTIFICIAL INTELLIGENCE IN ADVERTISEMENTS: A CONCEPTUAL FRAMEWORK BASED ON THE TECHNOLOGY ACCEPTANCE MODEL

Sarp S.
Economics Business and Organization Research , vol.5, no.2, pp.161-174, 2023 (Peer-Reviewed Journal) Sustainable Development

3. Corporate Branding in SMEs: Concepts and Challenges

Sarp S., Uygur S.
Sosyal Mucit Academic Review , vol.4, no.3, pp.320-342, 2023 (Peer-Reviewed Journal) Creative Commons License Sustainable Development identifier

4. How And When Customer Engagement Underlies The Link Between Family Ownership And Firm Performance: A Conceptual Framework

Bozkurt S., Sarp S., Gligor D.
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi , vol.31, no.2, pp.477-487, 2022 (Peer-Reviewed Journal) Sustainable Development

5. The Role of Organisational Culture Traits on Corporate Image in Service Industry

Sarp S.
Sosyal Mucit Academic Review , vol.2, no.2, pp.139-152, 2021 (Peer-Reviewed Journal) Sustainable Development

6. The effect of the COVID-19 on sharing economy: survival analysis of Airbnb listings

Türk U., Sap S.
Business and Management Studies: An International Journal , vol.9, no.1, pp.215-226, 2021 (Peer-Reviewed Journal) Sustainable Development

7. Mobile word of mouth (MWOM) in messaging applications: An integrative framework of the impact of MWOM communication

Erkan İ., Elwalda A., Rahman M., Sap S., Doğan S.
International Journal of Applied Business and Management Studies , vol.2, no.2, pp.55-67, 2017 (Peer-Reviewed Journal) Sustainable Development
Papers Presented at Peer-Reviewed Scientific Conferences 12

1. Enhancing University Brand Image through Distance Learning: Propositions on Student Learning Experience

Sarp S.
3rd CURRENT ISSUES IN BUSINESS AND ECONOMIC STUDIES, CIBES Conference, İstanbul, Turkey, 16 - 18 March 2023, pp.1

2. Exploring Paths Between AI-Adoption Level of Service Firms and Customer Satisfaction: The Mediating Effect of Corporate Brand Image

Sarp S.
International Congress on Digital Business, Management & Economics ​, Mersin, Turkey, 9 - 11 September 2022, pp.216-217 Sustainable Development

3. Sorumlu Üretim Mesajı İçeren Bir Ürün/Hizmet Reklamının Kurumsal İmaj Ve Tüketici Satın Alma Niyeti Üzerindeki Etkileri

Sarp S.
International Congress of Management Economy and Policy, İstanbul, Turkey, 8 - 09 October 2022, pp.12-13

4. Communicating Brand Personality on Social Media during the Covid-19 Pandemic

Sap S., Ünlüsoy Ö. F.
Law, Business and Innovation Studies (LBIS) Conference, London, United Kingdom, 9 - 11 September 2021, pp.1 Sustainable Development

5. Understanding Corporate Branding in SME context: An Exploratory Study

Sap S., Uygur S.
British Academy of Management Conference- BAM2019, Birmingham, United Kingdom, 3 - 05 September 2019, pp.1-18

6. UNDERSTANDING THE INFLUENCE OF ENTREPRENEUR PERSONALITY ON PRODUCT BRANDING, CORPORATE IMAGE AND SME PERFORMANCE

Sap S.
Brunel Business School Doctoral Conference 2018, London, United Kingdom, 16 - 17 May 2018, pp.1-10

7. Developing Corporate Brand in Small and Medium Sized Enterprise (SMEs CEO BRANDING)

Sap S.
Brunel University London Research Student Conference, London, United Kingdom, 4 - 05 July 2017

8. Developing Corporate Brand in Small and Medium Sized Enterprise (SMEs)

Sap S.
Brunel Business School Doctoral Conference 2017, London, United Kingdom, 4 - 05 May 2017, pp.1-10

9. Developing Corporate Brand Equity Framework for SMEs

Sap S., Alwi S.
21st International Conference on Corporate and Marketing Communication: Integrated Communications and Branding Past, Present, Future, London, United Kingdom, 7 - 08 April 2016, pp.1-10

10. CORPORATE BRANDING IN SME CONTEXT: RELATIONSHIP BETWEEN CORPORATE BRANDING AND CORPORATE BRAND EQUITY OF SMEs

Sap S.
Brunel Business School Doctoral Symposium, London, United Kingdom, 1 - 02 March 2016, pp.1-9 Sustainable Development

11. Green Innovations in small and medium sized enterprises: Çorum Case

Kılıç S., Sap S.
International Conference On Entrepreneurship, Family Business and Innovation, Ankara, Turkey, 21 - 23 October 2010, pp.1-3

12. A study of determining the factors affecting adoption of new products in communications and information technology by young consumers

Sap S.
Yönetim ve Ekonomi Bilimleri Konferansı (YEBKO), İzmir, Turkey, 24 - 25 September 2009, pp.1
Books 4

1. Women Entrepreneurship in the Digital Age: Challenges and Opportunities

Sap S., Aydın E.
in: Digitalization in Organizations, Mehmed Zahid Çögenli, Editor, Cambridge Scholars Publishing, Newcastle Upon Tyne, pp.61-74, 2021 Sustainable Development

2. Corporate Brand and Corporate Heritage Brand in Family Business Context

Özdemir B. M., Sap S.
in: FAMILY BUSINESSES: Business Models and Strategies, YILMAZ,Osman; KARSU,Süreyya, Editor, Gazi Kitabevi, Ankara, pp.271-292, 2021 Sustainable Development

3. A REVIEW OF ARTIFICIAL INTELLIGENCE STUDIES IN MARKETING

Sap S., Özdemir B. M.
in: MULTIDISCIPLINARY PERSPECTIVES OF AI: PAST, PRESENT, FUTURE, Suklun,Harika, Editor, ON İKİ LEVHA YAYINCILIK A.Ş., İstanbul, pp.45-76, 2021 Sustainable Development

4. How Innovation Affects SMEs' Marketing Strategies?

Sap S., Erkan İ.
in: Innovation: Principles and Practices, Osman YILMAZ,Pınar ÇÖMEZ, Editor, Gazi Kitabevi, Ankara, pp.219-233, 2020 Sustainable Development
Metrics

Publication

27

Publication (WoS)

3

Publication (Scopus)

4

Citation (WoS)

228

H-Index (WoS)

4

Citation (Scopus)

455

H-Index (Scopus)

4

Citation (Scholar)

928

H-Index (Scholar)

7

Citation (Sobiad)

22

H-Index (Sobiad)

2

Project

1
UN Sustainable Development Goals