Yayınlar & Eserler

SCI, SSCI ve AHCI İndekslerine Giren Dergilerde Yayınlanan Makaleler

Diğer Dergilerde Yayınlanan Makaleler

ARTIFICIAL INTELLIGENCE IN ADVERTISEMENTS: A CONCEPTUAL FRAMEWORK BASED ON THE TECHNOLOGY ACCEPTANCE MODEL

Economics Business and Organization Research , cilt.5, sa.2, ss.161-174, 2023 (Hakemli Dergi) Sürdürülebilir Kalkınma

KOBİ'lerde Kurumsal Markalama: Kavramlar ve Engeller

Sosyal Mucit Academic Review , cilt.4, sa.3, ss.320-342, 2023 (Hakemli Dergi) Creative Commons License Sürdürülebilir Kalkınma identifier

How And When Customer Engagement Underlies The Link Between Family Ownership And Firm Performance: A Conceptual Framework

Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi , cilt.31, sa.2, ss.477-487, 2022 (Hakemli Dergi) Sürdürülebilir Kalkınma

The Role of Organisational Culture Traits on Corporate Image in Service Industry

Sosyal Mucit Academic Review , cilt.2, sa.2, ss.139-152, 2021 (Hakemli Dergi) Sürdürülebilir Kalkınma

The effect of the COVID-19 on sharing economy: survival analysis of Airbnb listings

Business and Management Studies: An International Journal , cilt.9, sa.1, ss.215-226, 2021 (Hakemli Dergi) Sürdürülebilir Kalkınma

Mobile word of mouth (MWOM) in messaging applications: An integrative framework of the impact of MWOM communication

International Journal of Applied Business and Management Studies , cilt.2, sa.2, ss.55-67, 2017 (Hakemli Dergi) Sürdürülebilir Kalkınma

Hakemli Kongre / Sempozyum Bildiri Kitaplarında Yer Alan Yayınlar

Enhancing University Brand Image through Distance Learning: Propositions on Student Learning Experience

3rd CURRENT ISSUES IN BUSINESS AND ECONOMIC STUDIES, CIBES Conference, İstanbul, Türkiye, 16 - 18 Mart 2023, ss.1

Exploring Paths Between AI-Adoption Level of Service Firms and Customer Satisfaction: The Mediating Effect of Corporate Brand Image

International Congress on Digital Business, Management & Economics ​, Mersin, Türkiye, 9 - 11 Eylül 2022, ss.216-217 Sürdürülebilir Kalkınma

Sorumlu Üretim Mesajı İçeren Bir Ürün/Hizmet Reklamının Kurumsal İmaj Ve Tüketici Satın Alma Niyeti Üzerindeki Etkileri

International Congress of Management Economy and Policy, İstanbul, Türkiye, 8 - 09 Ekim 2022, ss.12-13

Communicating Brand Personality on Social Media during the Covid-19 Pandemic

Law, Business and Innovation Studies (LBIS) Conference, London, Birleşik Krallık, 9 - 11 Eylül 2021, ss.1 Sürdürülebilir Kalkınma

Understanding Corporate Branding in SME context: An Exploratory Study

British Academy of Management Conference- BAM2019, Birmingham, Birleşik Krallık, 3 - 05 Eylül 2019, ss.1-18

UNDERSTANDING THE INFLUENCE OF ENTREPRENEUR PERSONALITY ON PRODUCT BRANDING, CORPORATE IMAGE AND SME PERFORMANCE

Brunel Business School Doctoral Conference 2018, London, Birleşik Krallık, 16 - 17 Mayıs 2018, ss.1-10

Developing Corporate Brand in Small and Medium Sized Enterprise (SMEs CEO BRANDING)

Brunel University London Research Student Conference, London, Birleşik Krallık, 4 - 05 Temmuz 2017

Developing Corporate Brand in Small and Medium Sized Enterprise (SMEs)

Brunel Business School Doctoral Conference 2017, London, Birleşik Krallık, 4 - 05 Mayıs 2017, ss.1-10

Developing Corporate Brand Equity Framework for SMEs

21st International Conference on Corporate and Marketing Communication: Integrated Communications and Branding Past, Present, Future, London, Birleşik Krallık, 7 - 08 Nisan 2016, ss.1-10

CORPORATE BRANDING IN SME CONTEXT: RELATIONSHIP BETWEEN CORPORATE BRANDING AND CORPORATE BRAND EQUITY OF SMEs

Brunel Business School Doctoral Symposium, London, Birleşik Krallık, 1 - 02 Mart 2016, ss.1-9 Sürdürülebilir Kalkınma

Green Innovations in small and medium sized enterprises: Çorum Case

International Conference On Entrepreneurship, Family Business and Innovation, Ankara, Türkiye, 21 - 23 Ekim 2010, ss.1-3

İletişim ve Bilişim Teknolojisinde Genç Tüketicilerin Yeni Ürünleri Benimsemelerini Etkileyen Faktörlere Dair Bir Çalışma

Yönetim ve Ekonomi Bilimleri Konferansı (YEBKO), İzmir, Türkiye, 24 - 25 Eylül 2009, ss.1

Kitap & Kitap Bölümleri

Women Entrepreneurship in the Digital Age: Challenges and Opportunities

Digitalization in Organizations, Mehmed Zahid Çögenli, Editör, Cambridge Scholars Publishing, Newcastle Upon Tyne, ss.61-74, 2021 Sürdürülebilir Kalkınma

Corporate Brand and Corporate Heritage Brand in Family Business Context

FAMILY BUSINESSES: Business Models and Strategies, YILMAZ,Osman; KARSU,Süreyya, Editör, Gazi Kitabevi, Ankara, ss.271-292, 2021 Sürdürülebilir Kalkınma

A REVIEW OF ARTIFICIAL INTELLIGENCE STUDIES IN MARKETING

MULTIDISCIPLINARY PERSPECTIVES OF AI: PAST, PRESENT, FUTURE, Suklun,Harika, Editör, ON İKİ LEVHA YAYINCILIK A.Ş., İstanbul, ss.45-76, 2021 Sürdürülebilir Kalkınma

How Innovation Affects SMEs' Marketing Strategies?

Innovation: Principles and Practices, Osman YILMAZ,Pınar ÇÖMEZ, Editör, Gazi Kitabevi, Ankara, ss.219-233, 2020 Sürdürülebilir Kalkınma

Metrikler

Yayın

27

Atıf (WoS)

64

H-İndeks (WoS)

3

Atıf (Scopus)

142

H-İndeks (Scopus)

3

Proje

1

Açık Erişim

2
BM Sürdürülebilir Kalkınma Amaçları