Publications & Works

Published journal articles indexed by SCI, SSCI, and AHCI

Articles Published in Other Journals

The Role of Organisational Culture Traits on Corporate Image in Service Industry

Sosyal Mucit Academic Review, vol.2, no.2, pp.139-152, 2021 (Peer-Reviewed Journal)

The effect of the COVID-19 on sharing economy: survival analysis of Airbnb listings

Business and Management Studies: An International Journal, vol.9, no.1, pp.215-226, 2021 (Peer-Reviewed Journal) Sustainable Development

Mobile word of mouth (MWOM) in messaging applications: An integrative framework of the impact of MWOM communication

International Journal of Applied Business and Management Studies, vol.2, no.2, pp.55-67, 2017 (Peer-Reviewed Journal)

Refereed Congress / Symposium Publications in Proceedings

Communicating Brand Personality on Social Media during the Covid-19 Pandemic

Law, Business and Innovation Studies (LBIS) Conference, London, United Kingdom, 9 - 11 September 2021, pp.1 Sustainable Development

Understanding Corporate Branding in SME context: An Exploratory Study

British Academy of Management Conference- BAM2019, Birmingham, United Kingdom, 3 - 05 September 2019, pp.1-18

UNDERSTANDING THE INFLUENCE OF ENTREPRENEUR PERSONALITY ON PRODUCT BRANDING, CORPORATE IMAGE AND SME PERFORMANCE

Brunel Business School Doctoral Conference 2018, London, United Kingdom, 16 - 17 May 2018, pp.1-10

Developing Corporate Brand in Small and Medium Sized Enterprise (SMEs CEO BRANDING)

Brunel University London Research Student Conference, London, United Kingdom, 4 - 05 July 2017

Developing Corporate Brand in Small and Medium Sized Enterprise (SMEs)

Brunel Business School Doctoral Conference 2017, London, United Kingdom, 4 - 05 May 2017, pp.1-10

Developing Corporate Brand Equity Framework for SMEs

21st International Conference on Corporate and Marketing Communication: Integrated Communications and Branding Past, Present, Future, London, United Kingdom, 7 - 08 April 2016, pp.1-10

CORPORATE BRANDING IN SME CONTEXT: RELATIONSHIP BETWEEN CORPORATE BRANDING AND CORPORATE BRAND EQUITY OF SMEs

Brunel Business School Doctoral Symposium, London, United Kingdom, 1 - 02 March 2016, pp.1-9 Sustainable Development

Green Innovations in small and medium sized enterprises: Çorum Case

International Conference On Entrepreneurship, Family Business and Innovation, Ankara, Turkey, 21 - 23 October 2010, pp.1-3

A study of determining the factors affecting adoption of new products in communications and information technology by young consumers

Yönetim ve Ekonomi Bilimleri Konferansı (YEBKO), İzmir, Turkey, 24 - 25 September 2009, pp.1

Books & Book Chapters

Women Entrepreneurship in the Digital Age: Challenges and Opportunities

in: Digitalization in Organizations, Mehmed Zahid Çögenli, Editor, Cambridge Scholars Publishing, Newcastle Upon Tyne, pp.61-74, 2021

Corporate Brand and Corporate Heritage Brand in Family Business Context

in: FAMILY BUSINESSES: Business Models and Strategies, YILMAZ,Osman; KARSU,Süreyya, Editor, Gazi Kitabevi, Ankara, pp.271-292, 2021

A REVIEW OF ARTIFICIAL INTELLIGENCE STUDIES IN MARKETING

in: MULTIDISCIPLINARY PERSPECTIVES OF AI: PAST, PRESENT, FUTURE, Suklun, Harika, Editor, ON İKİ LEVHA YAYINCILIK A.Ş., İstanbul, pp.45-76, 2021

How Innovation Affects SMEs' Marketing Strategies?

in: Innovation: Principles and Practices, Osman YILMAZ,Pınar ÇÖMEZ, Editor, Gazi Kitabevi, Ankara, pp.219-233, 2020