Metrics
Publication
11
UN Sustainable Development Goals
Education
2016 - 2023
2016 - 2023Doctorate
Anadolu University, Sosyal Bilimler Enstitüsü, Turkey
2014 - 2016
2014 - 2016Postgraduate
Anadolu University, Instıtute Of Socıal Scıences, Pazarlama, Turkey
2009 - 2014
2009 - 2014Undergraduate
Pamukkale University, Faculty Of Economıcs And Admınıstratıve Scıences, İşletme, Turkey
Dissertations
2023
2023Doctorate
The mediating role of brand experience in the effect of value co-creation behavior on consumer satisfaction 
Anadolu University, Sosyal Bilimler Enstitüsü
2016
2016Postgraduate
Ambient advertising as a guerrilla marketing implementation: The comparison of traditional and ambient advertising in terms of effectiveness
Anadolu Üniversitesi, Instıtute Of Socıal Scıences, Department Of Busıness Admınıstratıon
Research Areas
Social Sciences and Humanities
Management
Marketing
Academic Positions
2025 - Present
2025 - PresentResearcher
University of Surrey, Surrey Business School, Marketing
2024 - Present
2024 - PresentResearch Assistant PhD
Abdullah Gul University, Sürdürülebilirlik Koordinatörlüğü, -
2018 - Continues
2018 - ContinuesResearch Assistant
Abdullah Gul University, Yönetim Bilimleri Fakültesi, İşletme
Journal articles indexed in SCI, SSCI, and AHCI
2023
20231. Identification of the drivers of and barriers to COVID-19 vaccine intake behavior using a mixed-method design: implications from a developing country
Kordestani A., Oghazi P., Izmir O., Oypan O., Özer S.
JOURNAL OF INNOVATION & KNOWLEDGE , vol.8, pp.1-11, 2023 (SSCI)
2022
20222. Extending the technology acceptance model to explain how perceived augmented reality affects consumers' perceptions
Oyman M., Bal D., Özer S.
COMPUTERS IN HUMAN BEHAVIOR , vol.128, pp.1-12, 2022 (SSCI)
Articles Published in Other Journals
2025
20251. The impact of consumers’ motives for watching unboxing videos on eWOM and purchase intentions: the mediating role of ad involvement
Özer S., Uğurhan Y. Z. C.
Journal of Marketing Analytics , 2025 (ESCI)
2024
20242. The impact of perceived social media interactivity on brand trust. The mediating role of perceived social media agility and the moderating role of brand value
Bozkurt S., Gligor D., Ozer S., Sarp S., Srivastava R.
Journal of Marketing Analytics , vol.12, pp.523-536, 2024 (ESCI)
2020
20203. The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand
Özer S., Oyman M., Uğurhan Y. Z. C.
JOURNAL OF MARKETING COMMUNICATIONS , vol.26, no.6, pp.615-635, 2020 (Scopus)
2018
20184. Bir gerilla pazarlama uygulaması olarak ambient reklamcılık (ortam reklamcılığı): Basılı dergi reklamı ile ambient reklamın etkililik açısından karşılaştırılması
Oyman M., Özer S.
Anadolu Üniversitesi Sosyal Bilimler Dergisi , vol.18, pp.173-192, 2018 (Peer-Reviewed Journal)
Papers Presented at Peer-Reviewed Scientific Conferences
2019
20191. Ambalaj Tasarımında Antropomorfik Uygulamaların Rolü Üzerine Deneysel Bir Araştırma
Özer S., Uğurhan Y. Z. C.
PPAD Pazarlama Kongresi 2019 (MMRA Marketing Congress 2019), Aydın, Turkey, 1 - 04 May 2019, pp.337-345
Books
2022
20221. Dijital çağın meta-tüketicilerini anlamaya yönelik kavramsal bir değerlendirme
Özer S., Çolak A.
in: Dijitalleşme bağlamında birey, toplum ve iletişim, Yusuf Zafer Can Uğurhan, Editor, Eğitim Kitabevi, Konya, pp.7-29, 2022
2021
20212. Pandemi döneminde reklam, medya ve tüketici
Oyman M., Özer S.
in: Pandemi döneminde değişen tüketici davranışlarının anlaşılması üzerine kavramsal bir değerlendirme, Ergüven M. Sinan,Yıldız Serdar, Editor, Detay Yayıncılık, Ankara, pp.1-25, 2021
2021
20213. Pandemi döneminde reklam, medya ve tüketici
Oyman M., Özer S.
in: Pandemi döneminde değişen tüketici davranışları ve yeni normalde trendler, Ergüven M. Sinan,Yıldız Serdar, Editor, Detay Yayıncılık, Ankara, pp.51-72, 2021
2021
20214. Pandemi döneminde yeni medya ve yeni medyanın değişen tüketici davranışları üzerindeki olası etkileri
Cihan Aydoğdu C., Özer S.
in: Dijital dünyada pandemi: Araştırma ve tartışmalar, Ünal Çolak Figen,Yıldırım Ozan, Editor, Literatürk Academia, Konya, pp.203-235, 2021
Funded Projects
2025 - 2026
2025 - 2026
Frontline service robots in service innovation: Revisiting interaction quality, consumer value co-creation behaviors, and technology anxiety.
TUBITAK Project , 2219 - Yurt Dışı Doktora Sonrası Araştırma Burs Programı
(Project Abstract)
Özer S.
Peer Reviews in Scientific Publications
August 2025
August 2025Journal of Consumer Behaviour
Journal Indexed in SSCI
August 2025
August 2025Gender Issues
Journal Indexed in ESCI
July 2025
July 2025Journal of Marketing Communications
Other Indexed Journal
June 2025
June 2025Gender Issues
Journal Indexed in ESCI
January 2025
January 2025Journal of Marketing Communications
Other Indexed Journal
December 2024
December 2024JOURNAL OF MARKETING COMMUNICATIONS
Other Indexed Journal
November 2024
November 2024JOURNAL OF CONSUMER BEHAVIOR AN INTERNATIONAL RESEARCH REVIEW
Journal Indexed in SSCI
October 2024
October 2024Gender Issues
Journal Indexed in ESCI
September 2024
September 2024JOURNAL OF MARKETING COMMUNICATIONS
Other Indexed Journal
August 2024
August 2024JOURNAL OF CONSUMER BEHAVIOUR AN INTERNATIONAL RESEARCH REVIEW
Journal Indexed in SSCI
May 2024
May 2024JOURNAL OF CONSUMER BEHAVIOUR AN INTERNATIONAL RESEARCH REVIEW
Journal Indexed in SSCI
September 2023
September 2023Digital Business and Optimizing Operating Strategies
Chapter Scientific / Professional Book Published by Renowned Publishing Houses
February 2023
February 2023JOURNAL OF CONSUMER BEHAVIOUR AN INTERNATIONAL RESEARCH REVIEW
Journal Indexed in SSCI
December 2022
December 2022JOURNAL OF CONSUMER BEHAVIOUR AN INTERNATIONAL RESEARCH REVIEW
Journal Indexed in SSCI
May 2022
May 2022