Özer S. , Oyman M., Uğurhan Y. Z. C.
Journal of Marketing Communications, vol.26, no.6, pp.615-635, 2020 (Refereed Journals of Other Institutions)
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Publication Type:
Article / Article
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Volume:
26
Issue:
6
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Publication Date:
2020
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Doi Number:
10.1080/13527266.2018.1555544
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Title of Journal :
Journal of Marketing Communications
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Page Numbers:
pp.615-635