Özer, S. Et Al. 2020. The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand. JOURNAL OF MARKETING COMMUNICATIONS , vol.26, no.6 , 615-635.

Özer, S., Oyman, M., & Uğurhan, Y. Z. C., (2020). The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand. JOURNAL OF MARKETING COMMUNICATIONS , vol.26, no.6, 615-635.

Özer, SERHAT, Mine Oyman, And Yusuf Zafer Can Uğurhan. "The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand," JOURNAL OF MARKETING COMMUNICATIONS , vol.26, no.6, 615-635, 2020

Özer, SERHAT Et Al. "The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand." JOURNAL OF MARKETING COMMUNICATIONS , vol.26, no.6, pp.615-635, 2020

Özer, S. Oyman, M. And Uğurhan, Y. Z. C. (2020) . "The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand." JOURNAL OF MARKETING COMMUNICATIONS , vol.26, no.6, pp.615-635.

@article{article, author={SERHAT ÖZER Et Al. }, title={The surprise effect of ambient ad on the path leading to purchase: Testing the role of attitude toward the brand}, journal={JOURNAL OF MARKETING COMMUNICATIONS}, year=2020, pages={615-635} }