Exploring the Advantages of a Methodological Integration of Big Data Analysis and Thick Data Investigation in Marketing Research: The Requirement for a Qualitative Approach in the Digital Era | AVESİS

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Exploring the Advantages of a Methodological Integration of Big Data Analysis and Thick Data Investigation in Marketing Research: The Requirement for a Qualitative Approach in the Digital Era

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Yokoyama Y., Güven F.

Uşak Üniversitesi Uygulamalı Bilimler Fakültesi Dergisi, vol.3, no.1, pp.67-80, 2023 (Peer-Reviewed Journal)

Publication Type: Article / Article
Volume: 3 Issue: 1
Publication Date: 2023
Journal Name: Uşak Üniversitesi Uygulamalı Bilimler Fakültesi Dergisi
Page Numbers: pp.67-80
Abdullah Gül University Affiliated: Yes