Exploring the Advantages of a Methodological Integration of Big Data Analysis and Thick Data Investigation in Marketing Research: The Requirement for a Qualitative Approach in the Digital Era


Güven F.

Uşak Üniversitesi Uygulamalı Bilimler Fakültesi Dergisi, vol.3, no.1, pp.67-80, 2023 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 3 Issue: 1
  • Publication Date: 2023
  • Journal Name: Uşak Üniversitesi Uygulamalı Bilimler Fakültesi Dergisi
  • Page Numbers: pp.67-80
  • Abdullah Gül University Affiliated: Yes