Yokoyama, Y. And Güven, F. 2023. Exploring the Advantages of a Methodological Integration of Big Data Analysis and Thick Data Investigation in Marketing Research: The Requirement for a Qualitative Approach in the Digital Era. Uşak Üniversitesi Uygulamalı Bilimler Fakültesi Dergisi , vol.3, no.1 , 67-80.

Yokoyama, Y., & Güven, F., (2023). Exploring the Advantages of a Methodological Integration of Big Data Analysis and Thick Data Investigation in Marketing Research: The Requirement for a Qualitative Approach in the Digital Era. Uşak Üniversitesi Uygulamalı Bilimler Fakültesi Dergisi , vol.3, no.1, 67-80.

Yokoyama, Yumiko, And FARUK GÜVEN. "Exploring the Advantages of a Methodological Integration of Big Data Analysis and Thick Data Investigation in Marketing Research: The Requirement for a Qualitative Approach in the Digital Era," Uşak Üniversitesi Uygulamalı Bilimler Fakültesi Dergisi , vol.3, no.1, 67-80, 2023

Yokoyama, Yumiko And Güven, FARUK. "Exploring the Advantages of a Methodological Integration of Big Data Analysis and Thick Data Investigation in Marketing Research: The Requirement for a Qualitative Approach in the Digital Era." Uşak Üniversitesi Uygulamalı Bilimler Fakültesi Dergisi , vol.3, no.1, pp.67-80, 2023

Yokoyama, Y. And Güven, F. (2023) . "Exploring the Advantages of a Methodological Integration of Big Data Analysis and Thick Data Investigation in Marketing Research: The Requirement for a Qualitative Approach in the Digital Era." Uşak Üniversitesi Uygulamalı Bilimler Fakültesi Dergisi , vol.3, no.1, pp.67-80.

@article{article, author={Yumiko Yokoyama And author={FARUK GÜVEN}, title={Exploring the Advantages of a Methodological Integration of Big Data Analysis and Thick Data Investigation in Marketing Research: The Requirement for a Qualitative Approach in the Digital Era}, journal={Uşak Üniversitesi Uygulamalı Bilimler Fakültesi Dergisi}, year=2023, pages={67-80} }