Copy For Citation
Özer S., Oyman M., Uğurhan Y. Z. C.
JOURNAL OF MARKETING COMMUNICATIONS, vol.26, no.6, pp.615-635, 2020 (Scopus)
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Publication Type:
Article / Article
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Volume:
26
Issue:
6
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Publication Date:
2020
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Doi Number:
10.1080/13527266.2018.1555544
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Journal Name:
JOURNAL OF MARKETING COMMUNICATIONS
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Journal Indexes:
Scopus, IBZ Online, ABI/INFORM, Business Source Elite, Business Source Premier, ComAbstracts, Communication & Mass Media Index, Psycinfo
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Page Numbers:
pp.615-635
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Abdullah Gül University Affiliated:
Yes