This article is a call for a new research agenda: a socio-economic analysis of coffee in Turkey. To contextualize the importance and relevance of this effort, it first provides a critical assessment of the literature on coffee in Turkey by focusing on its two main manifestations: historical and sociological constellations. We show how earlier critical engagement with coffee as a commodity and a research subject helped scholars revise and go beyond the existing scholarship. We then claim a similar transformative prospect exists for political-economic manifestations of coffee today. We justify our claim by suggesting six potential research areas with relevant research questions and potentially enriching outcomes.