“Artificial Intelligence-Generated Advertising: A Conceptual Framework Integrating the Theory of Planned Behavior and Advertising Value Model

Solmaz Şahin S. C., Sarp S.

6th Current Issues in Business and Economic Studies Conference, Valencia, Spain, 25 - 27 June 2026, pp.1, (Summary Text)

• Publication Type: Conference Paper / Summary Text
• City: Valencia
• Country: Spain
• Page Numbers: pp.1
• Abdullah Gül University Affiliated: Yes