A variant SDDP approach for periodic-review approximately optimal pricing of a slow-moving a item in a duopoly under price protection with end-of-life return and retail fixed markdown policy

Yıldız B., Sütçü M.

EXPERT SYSTEMS WITH APPLICATIONS, cilt.212, 2023 (SCI-Expanded) identifier identifier

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 212
  • Basım Tarihi: 2023
  • Doi Numarası: 10.1016/j.eswa.2022.118801
  • Dergi Adı: EXPERT SYSTEMS WITH APPLICATIONS
  • Derginin Tarandığı İndeksler: Science Citation Index Expanded (SCI-EXPANDED), Scopus, Academic Search Premier, PASCAL, Aerospace Database, Applied Science & Technology Source, Communication Abstracts, Computer & Applied Sciences, INSPEC, Metadex, Public Affairs Index, Civil Engineering Abstracts
  • Anahtar Kelimeler: Price protection, End -of -life returns, Price commitment policies, Retail fixed markdown policy, Stochastic dual dynamic programming, Stochastic programming, CHANNEL COORDINATION, CONVERGENCE
  • Abdullah Gül Üniversitesi Adresli: Evet

Özet

In this paper, we examine a selling environment where a manufacturer-controlled retailer and an independent retailer sell a slow-moving A item. The manufacturer offers the independent retailer a price protection contract stipulating that the manufacturer reimburses the independent retailer in case of a reduction in the wholesale price. The price set by the independent retailer is assumed to be determined by Retail Fixed Markdown (RFM) policy. The manufacturer also offers the independent retailer a special discount rate for the replenishment orders and the retailers are assumed to follow (R, S) inventory replenishment policy. The manufacturer adopts a periodic-review pricing strategy and the mean demand observed by each retailer in a given period depends on the prices. We also take the customers choosing no-purchase option into account. We employ multinomial logit (MNL) models to forecast customers' preferences based on retail prices. The retailers' market shares are esti-mated by customized choice probability functions. We propose stochastic programming models to determine the manufacturer's pricing strategy. Then, we propose a variant Stochastic Dual Dynamic Programming (SDDP) algorithm to determine the manufacturer's approximately optimal pricing strategy by getting around three curses of dimensionality. Then, we move on to the observations on the impact of four critically important contractual parameters on the price, the market shares and the expected total net profits and finally discuss some possible approaches for the selection of the best compromise values of those contractual parameters.