Social Sciences Studies, cilt.95, sa.8, ss.537-547, 2022 (Hakemli Dergi)
Covid-19 has permanently changed the economy, trade and social life and the purchasing
behaviors of consumers. Especially cohorts, socio-economic characteristics and
demographic characteristics make difference in purchasing behaviors. This study
analysis the effects of generations, socio-economic and demographic factors on
consumers' online purchasing behavior during the Covid-19 period. As a result, it is
observed that Covid-19 affected online shopping habits of all generations, however
younger generations tend to prefer online shopping much more than the other
generations.