Examination Of Generations’ Online Shopping Preferences During Covid-19

Demirci İ. G., Türkaslan K. C., Başbaz F. N., Güven F.

Social Sciences Studies, vol.95, no.8, pp.537-547, 2022 (Peer-Reviewed Journal)

  • Publication Type: Article / Article
  • Volume: 95 Issue: 8
  • Publication Date: 2022
  • Doi Number: 10.26449/sssj.3839
  • Journal Name: Social Sciences Studies
  • Page Numbers: pp.537-547
  • Abdullah Gül University Affiliated: Yes

Abstract

Covid-19 has permanently changed the economy, trade and social life and the purchasing
behaviors of consumers. Especially cohorts, socio-economic characteristics and
demographic characteristics make difference in purchasing behaviors. This study
analysis the effects of generations, socio-economic and demographic factors on
consumers' online purchasing behavior during the Covid-19 period. As a result, it is
observed that Covid-19 affected online shopping habits of all generations, however
younger generations tend to prefer online shopping much more than the other
generations.