Akademik Veri Yönetim Sistemi
This course aims to offer a deeper understanding of SME marketing. It is aimed to understand the relationship between entrepreneurship and marketing for Small and Medium-Sized Enterprises. This course strongly supports the knowledge of future entrepreneurs by offering them vital perspectives, conceptualizations and practices with real-life examples. The course covers the following contents; entrepreneurial marketing, marketing and management of SMEs, constraints and competencies of SMEs, the model of the decision-making process for SMEs, and corporate branding in the SME context.
This Course is related to "SDG 4: Quality Education and SDG 9: Industry, Innovation and Infrastructure"