Akademik Veri Yönetim Sistemi
This course aims to enable students to understand profitable brand strategies by building, measuring, and managing brand equity. This course helps students to practice and enhance their knowledge by discussing past and present marketing activities, events and case studies. This course provides a deeper understanding of brand equity in three main titles; creation of brand equity, measurements of brand equity and maintaining of brand equity to extend the business opportunities.
This Course is related to "SDG 4:Quality Educationand SDG 9:Industry, Innovation and Infrastructure"