Examination Of Generations’ Online Shopping Preferences During Covid-19

Demirci İ. G., Türkaslan K. C., Başbaz F. N., Güven F.

Social Sciences Studies, cilt.95, sa.8, ss.537-547, 2022 (Hakemli Dergi)

  • Yayın Türü: Makale / Tam Makale
  • Cilt numarası: 95 Sayı: 8
  • Basım Tarihi: 2022
  • Doi Numarası: 10.26449/sssj.3839
  • Dergi Adı: Social Sciences Studies
  • Sayfa Sayıları: ss.537-547
  • Abdullah Gül Üniversitesi Adresli: Evet

Özet

Covid-19 has permanently changed the economy, trade and social life and the purchasing
behaviors of consumers. Especially cohorts, socio-economic characteristics and
demographic characteristics make difference in purchasing behaviors. This study
analysis the effects of generations, socio-economic and demographic factors on
consumers' online purchasing behavior during the Covid-19 period. As a result, it is
observed that Covid-19 affected online shopping habits of all generations, however
younger generations tend to prefer online shopping much more than the other
generations.