Publications & Works

Publication Network
Journal articles indexed in SCI, SSCI, and AHCI 1

1. A typology of personalisation practices in marketing in the digital age

Cavdar Aksoy N., Tumer Kabadayi E., YILMAZ C., Kocak Alan A.
JOURNAL OF MARKETING MANAGEMENT , vol.37, pp.1091-1122, 2021 (SSCI) identifier identifier
Articles Published in Other Journals 1

1. Antecedents of Private-Label Brand Purchase Intention: An Experimental Analysis

İPEK İ., YILMAZ C.
JOURNAL OF INTERNATIONAL CONSUMER MARKETING , vol.34, no.4, pp.435-449, 2022 (ESCI) identifier identifier
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2

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7

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1
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