Publications & Works

Articles Published in Journals That Entered SCI, SSCI and AHCI Indexes

A typology of personalisation practices in marketing in the digital age

JOURNAL OF MARKETING MANAGEMENT, vol.37, pp.1091-1122, 2021 (Journal Indexed in SSCI) identifier identifier

Articles Published in Other Journals

Antecedents of Private-Label Brand Purchase Intention: An Experimental Analysis

JOURNAL OF INTERNATIONAL CONSUMER MARKETING, 2021 (Journal Indexed in ESCI) identifier identifier