Özer, S. And Uğurhan, Y. Z. C. 2025. The impact of consumers’ motives for watching unboxing videos on eWOM and purchase intentions: the mediating role of ad involvement. Journal of Marketing Analytics .

Özer, S., & Uğurhan, Y. Z. C., (2025). The impact of consumers’ motives for watching unboxing videos on eWOM and purchase intentions: the mediating role of ad involvement. Journal of Marketing Analytics .

Özer, SERHAT, And Yusuf Zafer Can Uğurhan. "The impact of consumers’ motives for watching unboxing videos on eWOM and purchase intentions: the mediating role of ad involvement," Journal of Marketing Analytics , 2025

Özer, SERHAT And Uğurhan, Yusuf Z. . "The impact of consumers’ motives for watching unboxing videos on eWOM and purchase intentions: the mediating role of ad involvement." Journal of Marketing Analytics , 2025

Özer, S. And Uğurhan, Y. Z. C. (2025) . "The impact of consumers’ motives for watching unboxing videos on eWOM and purchase intentions: the mediating role of ad involvement." Journal of Marketing Analytics .

@article{article, author={SERHAT ÖZER And author={Yusuf Zafer Can Uğurhan}, title={The impact of consumers’ motives for watching unboxing videos on eWOM and purchase intentions: the mediating role of ad involvement}, journal={Journal of Marketing Analytics}, year=2025}